We are a boutique Design and Digital Marketing Agency.
|When designing a logo, everything counts: clarity (scalability), colour, type (if any), character and singularity in both conceptual and visual sense. Logo design is often wrongly identified with branding. However, branding is a process of building brand awareness over certain period of time. It is the quality of your services or/and products, their coherence and reliability combined with your online and offline marketing efforts that will result in the final image of your business the clients will perceive.|
|In spite of all technological advances print media is still very much alive and kicking. Here are 6 reasons why it is an important part of your marketing efforts:
Print is Tangible. Print is Credible. Print Establishes Your Brand. Print Helps You Reach Your Target Market. Print is More Engaging. Less Print, Is More For You.
|A website should, just as a store should, allow customers and prospects to learn more about the organization and its product/service offering by encouraging dialogue through effective communications and simplifying the end goal, whether it be a quest for further information or a purchase decision. As staff facilitates this process in a physical store, your user interface manages this process on your website. It can mean the difference between acquiring and retaining customers and prospects or deterring them from ever returning. Usability is the foundation of a successful user interface and is the easiest process for creating a positive user experience which is a critical part of the overall customer experience and helps define the relationship your customers have with your brand.|
|The world of design has evolved significantly over the years. The graphics have come a long way from being just a design feature to gaining motion. Together with audio, these graphic motions are used for large multimedia assignments but their viewing experience depends largely on the quality of graphics. Motion graphics are easily adaptable to all kinds of industries and sectors. They can create social awareness on important issues by using lighter graphics. In marketing, animation can set the right tone for branding of any product. In some cases, brands may even use motion graphics to repackage their brand and create an instant brand recall. Advertisers can also use this concept to promote their new products among potential customers.|
|Digital magazine publishing is and continues to be the current and next frontier, with unlimited revenue stream options coming from creative use and integration of text, images, video, social content, native advertising and so much more. Publishers must benefit from fresh developments in mobile to enhance the development of their own digital products – to push for compelling content experiences… and potentially create new revenue streams. Nothing stays the same in this area, change happens sometimes on a weekly basis, and you have to be flexible and open-minded in your approach and willing to invest, learn, and switch direction.|
|There is a lot more to designing both indoor and outdoor signage than sometimes meets the eye and there are many questions and factors which we take into consideration both before and during the design process, to ensure that your signage project has the most impact.
These following 5 factors are some of the key elements we ALWAYS account for when creating signage design:
Know the environment. Contrasting Colors. Keep it simple. Use Typography to Your Advantage. The importance of Blank Space.
|What is Content Marketing?
That's the question pondered by many marketers who are looking to enhance the results of their current digital marketing efforts. Well, the answer is simple: Content marketing is the implementation of creating, sharing and distributing quality content that is informative, entertaining and valuable to prospective clients. Therefore, it’s the perfect deliverable for creatively displaying any message about your products or services. Be it text, imagery, gifs or video – the importance of content marketing cannot be stressed enough and should be a vital part of every brands modern digital strategy.
Here’s what the Content Marketing Institute had to say about it:
‘A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience.’
|Data analytics is the science of analyzing raw data in order to make conclusions about that information. Many of the techniques and processes of data analytics have been automated into mechanical processes and algorithms that work over raw data for human consumption. Data analytics techniques can reveal trends and metrics that would otherwise be lost in the mass of information. This information can then be used to optimize processes to increase the overall efficiency of a business or system.|
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604 689 9924 or 778 822 7616